Live scores are a fairly new phenomenon offered by sports-related websites and betting operators. Live scores provide real-time information about sports results, along with additional information and collected data on sports events. Let’s just say it’s been a game-changer. Instead of listening to the radio or tuning into live TV, you can follow along with the game on your phone or laptop wherever you are.
Many live sites also provide data you can use to make better bets online, like card details, online chats, statistics, and more. Both Major League Baseball and the NFL (National Football League) have set up their own networks for live scoring via mobile.
More About Live Scores
Have you ever tried to follow the progress of a game at work, while you were stuck in traffic, or at an event? Judging by the number of sitcoms that have featured episodes of avid football or baseball fans desperately trying to sneak radios and earphones into weddings and funerals or crowding around tiny TVs in the bathroom, it used to be a pretty big challenge.
Thankfully, live scores have changed that. You can track the game wherever you are at any given time. It’s also great for sports bettors: live scores provide up-to-the-minute information on the game’s progress, so it’s easier to make informed decisions about wagers or make adjustments based on how the game is unfolding.
Live scores can help bettors identify opportunities for in-game betting as they can easily place bets on specific events, e.g., betting on the outcome of the next play or the next team to score.
Live scores have transformed the fan experience by making it more interactive. It’s easier to share the action with your friends and family on social media. Fans can even participate in fantasy leagues by drafting their own teams and competing against others based on the performance of real-life players.
Related: Letting The Pros Explain: Gambling Vs Sports Betting
The Benefits of Live Scores
Live scores have changed the way we watch and engage with live games in a number of ways, including:
Instant Information
Live scores provide immediate access to information about the status of a game, including the score, time remaining, and other key statistics. This allows bettors to quickly and easily evaluate the status of a game and make informed decisions about their bets.
In-Game Betting
Live scores have made in-game betting possible, allowing bettors to place wagers on specific events within a game, such as the outcome of the next play or the next team to score. This provides an added level of excitement and engagement for bettors, as they can adjust their wagers based on the progress of the game.
Adjusting Bets
Live scores enable bettors to adjust their bets in real time based on the progress of the game. For example, if a team is down by a large margin early in the game, a bettor may decide to place a new bet on the opposing team, as the odds of a comeback may be lower.
Improved Accuracy
Live scores provide more accurate and up-to-date information than traditional sources, such as newspapers or television broadcasts. This makes it easier for bettors to make predictions about the outcome of the game and keeps sports fans who can’t watch the game live up to date.
Accessible from Anywhere
Live scores can be accessed from anywhere with an internet connection. You can keep up with the action, place bets, and even share the game on social media feeds.
More Options
Live scores have increased the variety of sports and events available for betting. In the past, only major sports and events were widely covered by sportsbooks, but with the rise of live score, bettors can now find a wide range of sports and events to bet on, including niche sports and international events.
Sports Are Becoming More Digital
During the COVID-19 pandemic, no one was going back to stadiums, and more people got into the habit of watching games from home. Even before the pandemic, fan attendance began to decline, with hockey, baseball, basketball, and football game attendance declining by more than 10% over the last ten years. Major league baseball faced its lowest attendance rate in 15 years in 2018.
However, engagement and interest are higher than ever. Fans love watching games from the comfort of their own sofa, with their own food and drink, with 80% of sports viewers saying they use a computer or smartphone to view live scores, visualizations, and player stats while the game is on.
The integration and addition of live scores have made the experience better than ever, creating a new and exciting data-driven fan experience that fans love. Even stadiums have cottoned onto the fact that spectators want to do more than watch live action by adding scoreboard screens that amplify the action with live data points that help fans connect even more to the game. Allianz Arena football stadium in Germany recently added 1,200 live stats screens to provide a more connected stadium experience, and more will follow.
In addition to providing a better fan experience, these boards bring new advertising and sponsorship opportunities, including opportunities for branded content, bespoke metrics and scores, and much more.
Some say sports venues will soon adapt to accommodate in-play betting directly in the stadium, driving even more interest and attendance at the games themselves. Fans will be able to view player and match-related statistics on the big screen, review betting angles, and place wagers via mobile phones.
Live Scores: The Key to Engaging Fan Experiences
There’s no doubt that live scores have revolutionized the fan experience for good. Fans are not only able to keep track of the action from their mobile devices but can place exciting bets, which add a layer of interactivity and engagement to live games that simply didn’t exist ten years ago. One can’t help but wonder where this exciting service will go from here.
